For this project I would like to look at creating people out of paper clips. I like the idea of creating scenes with them - such as a trip to the park or some at their desk. In order to create these people, I need to bend them - ideally using pliers - and make some sort of scenery for them. I'm not sure whether to have the clips standing - using blu tack - or flat on the table. Standing would give the paper clips more life; I shall have to experiment with it.
I would like to make poster, billboard and magazine adverts.
The main objective of the campaign would be to weaken the boring, work only connotations of paper clips being to clip paper, and show the wider world that you can actually have fun with them - and not just completely straightening the clips out so you have a bit of wire. The campaign would make paper clips useful/interesting to a wider audience and increase sales.
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