Evaluation - Biscuits

I think that the whole think worked our quite well. The finished poster is missing the Mcvities logo (I'll add it on after half-term). I lightened the image and cropped it in photoshop so that it was a little more cheerful, easy to see and fitted exactly how I wanted it to on the page. Taking the photos not difficult - I used a table from a classroom, with a white table cloth over it and documented a my models pretending to play poker. I think it went a lot better than the cutlery assignment from the week before.

THESE ARE NOT REAL ADVERTS

Lighting Layout - Cutlery

Yellow shape: Light, Black circle: Camera, Grey circle; Cutlery

Lighting Layout - Biscuits

Yellow shape: Lights, Red box: Table, Brown circle: Biscuit/s, Black circle: Camera, Grey/Blue ovals: Models

Pack Shot of biscuit (taken from above)

Playing Poker

Proposal - Biscuits

In order to advertise McVities Digestives to a new audience, I shall use a gambling theme. Poker being especially simple - and easy for work restricted to the studio, will be the game I focus on. For the poster I will have 2 people playing poker, side on - camera level with the biscuits - and only the players hands visible - removing any personal element. I will have a sort of halo around the biscuits from a light shining on the background - other than that one very bright light, the lighting will be even.

Timeline - Biscuits

First Lesson: with Julie, we came up with idea and taglines, typing potential taglines into InDesign and testing fonts. My first ideas were very simple, but it gradually got more interesting so that people were playing cards with biscuits

Second Lesson: in Tom's lesson we then took test shoots in the studio; I found I needed a fairly large table and a bigger back drop to avoid getting the walls in the images.

Third Lesson: in Matts lesson we edited images from the lesson before

Fourth Lesson: in Tom's lesson we took our final photo's and edited to the final image.

Fifth Lesson: with Mike we finished off everything  and started writing up work

Cutlery Adverts

These are just adverts picked up from the internet, but they show 2 distinctive styles towards the products. There are the simple, laid out images and the mixed together - probably though editing - perfected images.

Proposal - Cutlery

I would like to sell the cutlery by making them look like they are dancing or walking. Initially, I started by looking at traditional cutlery photographs, which evolved into cutlery attacking people to dancing cutlery, which may be hard to replicate in the studio.
I would like to have a sort of stage like set up for the cutlery, like a catwalk or theatre. If I can't make a stage then the image will look like a bit like a stop-motion animation, or comic strip. I have decided to use digital media for this project as I need an image thats easy to manipulate.

Evaluation - Cutlery

Deciding to use digital media was a very good idea - as the planned images would have taken far too long to have put together otherwise. Unfortunately I was unable to make an image with a stage due to time restraints, but I was able to create the catwalk comic strip.
All the images needed editing as the hands of people holding the cutlery were in the images and they were too wide.
I'm please with the out come, although some of the editing could be better and my reflection is in the spoons - I didn't know how to edit them out, I think for a first attempt, I've done pretty well. It looks good. However, it would be nice not to work with reflective things next week

Cutlery Ideas (and Font Names)