Thursday, 31 January 2013

Evaluation - Mag/Vid

The basis of this magazine/video was supposed to be about making your own clothes - which I have sort of stuck to, but I have dropped an important aspect of it. Instead of making clothes and showing how that could be done on a budget, and be fun, I didn't make anything, and I should have. I think the project is now noticeably lacking that missing part. The project looks and feels flat, as well as slightly tacky. As yet I have not included the section on people in or around college and what they wear - I will do, it will just be handed in a bit late.
There is a strong yellow-y theme running throughout. I chose the yellow background for the photo shoot on a whim - it was there in the studio, and I hadn't used a yellow background before. I don't think it detracts from the images, I think it adds to them, making them look cheerful and hard to miss; I just don't think it looks professional or sophisticated enough for photo's in a magazine. The magazine is supposed to look more like a fan-zine (according to Tony, not me), but I think it looks neither fan-zine-y or professional in the right sense.
The video was supposed to be 2 minutes long, but due to my lack of planning and ideas, it only 53 seconds long; and that was only from me really pushing myself to make it longer. The video is cheesy, confusing and, I feel, its fairly clear, when you watch it, that I have not spent enough time on it. The video has ended up being more like an advert then the video magazine it was supposed to be.
The music I chose for the video, 'The Jean Genie' by David Bowie, links well with the context, the song is about an item of clothing - jeans - and the video is about making clothing. The beat of the song works well with the speed of the stills, even though they are not all the same length. I was torn between 'The Jean Genie' and 'Bohemian Like You' by The Dandy Warhols, but although the timing of 'Bohemian Like You' with the video was spectacular, the words were completely unrelated and I decided they would confuse the viewer more.
I've included a warning at the beginning of the video due the fast, flashing nature of the edit.

see my video at:

http://www.youtube.com/watch?v=F5UnEt2rNE0&feature=youtu.be

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